I usually start a review with slapstick comedy – jokes about my work colleagues or the song title. I saw the band name New Fries, and endless possibilities of anecdotes entered the brain. Maybe I could talk about the time I was heavily drunk and incapable of ordering fries. Or that occasion I found a potato on the floor and threw it at a passing car. And there was that one time at band camp. No, sorry, that’s a quote from American Pie. Anyway, I’m a changed boy, and I will no longer resort to petty humour to look cool.
Today, we have an exceptional song, one produced by the band mentioned earlier, New Fries. It’s called Ploce. Are you messing? Ploce?! A quick Google brings up a Croatian town. No, that’s not their influence. I look again. “A ploce is a figure of speech in which a word is separated or repeated by way of emphasis”. That’s not it either. Ploce, ploce, ploce. What does it mean?! A mysterious figure appears from a dark corner of the room: “Daniel, Ploce is the name of Tim’s fish who passed away – the figure of speech (not the place in Croatia). It refers to words repeated for emphasis”. I shout back: “Thank you, thank you, thank you, thank you” and continue with the review.
In shock and horror after the previous paragraph, I press play on Ploce once again. Brutal bass, unmerciful drum beats, what is this?!?! My body jolts like a scene from Exorcism. I start crab walking around the room, then Anni Spadafora’s vocal stylings enter the room and immediately spit and yell repetitive thoughts. I like it. In a trance and unable to control the visions running through my head, I ultimately give into New Fries. This isn’t your typical band or familiar sound, it goes above and beyond the boundaries set by the norm. If you’re after a walk in the park, you’ll get a sprint in a world infested by monsters and beasts. I prefer the latter.
Taken off their upcoming album, Is The Idea Of Us, out on August 7th via Telephone Explosion, Ploce is an eye-opener of a single. Just don’t open them too far, you might not like what you see.