Forget that herbal medicine and throw away your poxy paracetamol, Ibuprofen is here! And it’s the newest release from Love Val, an artist who I’m forced to assume must be in love with the wonders of modern medicine, and it’s ability to cure a hangover quick time. I never thought I’d hear a song inspired by my favourite painkiller, but here we are.
Ibuprofen hooks you in immediately with a catchy and addictive beat that wouldn’t feel out of place as a chart-topper on a huge radio station, rubbing shoulders with the titans of the pop world. Exploring themes of heartache and break-ups, it’s certainly not a mindless Kanye West track about him liking a bit of efficient sexual intercourse; it really does strike an emotional chord. Ibuprofen questions when, if ever, the pain will lessen or disappear. I think we can all remember a time someone dumped us and gave us that heartbreaking feeling we swore would never go away. It’s hard in times like that to have any kind of perspective, unless you’re a “best way to get over someone is to get under someone else” type of person, but that’s an entirely different song.
Love Val is described as an “artist project centred around the idea of letters written to listeners to express emotion”. Once you know the approach to writing that Love Val has, it’s easy to see how the structure of Ibuprofen has been affected by this; it feels less like someone sat in a room trying to go viral with the right rhyme and more like a person writing a heartfelt letter. It’s very genuine, and it’s refreshing.
We at Independent Music News are happy to premiere Ibuprofen by Love Val. Enjoy!